About Us
Bridging theBrightest Innovators,
with the Indonesian Locals
When a product doesn't align with the market, it's not the fault of the innovator or the market. It’s about finding the art of connection—linking innovators, as solution creators, with the market, as problem owners.
This is where we thrive. We help bridge that gap, ensuring products resonate with the needs of the Indonesian people.
BusinessesWe Serve
Our Core Values
Behavioral Research at Our Core
Empathy in Every Step
- We empathize with you: our reports are crafted in a way that’s simple, clear, and actionable.
- We empathize with your target audience: we ensure research is user-friendly, reducing misunderstandings and minimizing inaccurate responses due to unclear questions.
Deep Connections with Local Communities
Our strong ties with local and grassroots communities empower us—and you—to gain insights from diverse regions across Indonesia, from urban hubs to rural villages.
Our strong ties with local and grassroots communities empower us—and you—to gain insights from diverse regions across Indonesia, from urban hubs to rural villages.
No Matter Your Business Stage,
You Deserve to Thrive
1. Discovery
I have an idea, but I’m unsure if it fits the market.”
I don’t have an idea yet, but I want to tap into the Indonesian market.”
2. Validation
My product is live, but why am I burning so much money to make people use it?”
I just launched a new product and need to confirm if it’s what the market wants.”
3. PMF Expansion
My product is gaining traction, but what new business verticals should I explore?”
I want to create new products for my existing audience, but I’m not sure what they need.”
Meet Our Team!
Dea is a seasoned tech startup practitioners focusing on products serving people in 3rd to 4th tier city. She had cross-functional experience from Operations, Business Analyst, Product Management, Growth and Marketing
She was born and raised in 4th tier city in Indonesia, Banyuwangi. That is how She was capable to spot the gap and difference in Indonesia. It took only 2 years of her career, for Dea to raise on management level and initiated a new division from scratch and her first innovation: Retention and Loyalty Program in Mitra Bukalapak. From that on, Dea managed to pioneer ground-breaking initiatives that the companies still use till this day. With her, the innovation will never go to waste.
Amira is a UX and Market Research professional with over 5 years of experience, including 4 years in fintech. Starting as a UX Designer creating Vision AI dashboards for government and corporations, she transitioned to research roles, working with both local and international clients, including banks and a top Chinese social media company.
Puji started her career in product management, which allowed to develop a deep understanding of the product development process. She transitioned into UX Writing and honed the skills in user-centered design and communication.
She led a team of 14 designers and successfully managed over 20 product lines. She’s expert in using a variety of design tools and methodologies, including Figma, Jira and others. She confident that can valuable asset in your team.
