About Us
Bridging theBrightest Innovators,
with the Indonesian Locals
When a product doesn't align with the market, it's not the fault of the innovator or the market. It’s about finding the art of connection—linking innovators, as solution creators, with the market, as problem owners.
This is where we thrive. We help bridge that gap, ensuring products resonate with the needs of the Indonesian people.
BusinessesWe Serve
Our Core Values
Behavioral Research at Our Core
Empathy in Every Step
- We empathize with you: our reports are crafted in a way that’s simple, clear, and actionable.
- We empathize with your target audience: we ensure research is user-friendly, reducing misunderstandings and minimizing inaccurate responses due to unclear questions.
Deep Connections with Local Communities
Our strong ties with local and grassroots communities empower us—and you—to gain insights from diverse regions across Indonesia, from urban hubs to rural villages.
Our strong ties with local and grassroots communities empower us—and you—to gain insights from diverse regions across Indonesia, from urban hubs to rural villages.
No Matter Your Business Stage,
You Deserve to Thrive
1. Discovery
I have an idea, but I’m unsure if it fits the market.”
I don’t have an idea yet, but I want to tap into the Indonesian market.”
2. Validation
My product is live, but why am I burning so much money to make people use it?”
I just launched a new product and need to confirm if it’s what the market wants.”
3. PMF Expansion
My product is gaining traction, but what new business verticals should I explore?”
I want to create new products for my existing audience, but I’m not sure what they need.”
Meet Our Team!
Dea is a seasoned tech startup practitioners focusing on products serving people in 3rd to 4th tier city. She had cross-functional experience from Operations, Business Analyst, Product Management, Growth and Marketing.
She was born and raised in 4th tier city in Indonesia, Banyuwangi. That is how She was capable to spot the gap and difference in Indonesia. It took only 2 years of her career, for Dea to raise on management level and initiated a new division from scratch and her first innovation: Retention and Loyalty Program in Mitra Bukalapak. From that on, Dea managed to pioneer ground-breaking initiatives that the companies still use till this day. With her, the innovation will never go to waste.
Amira is a UX and Market Research professional with over 5 years of experience, including 4 years in fintech. Starting as a UX Designer creating Vision AI dashboards for government and corporations, she transitioned to research roles, working with both local and international clients, including banks and a top Chinese social media company.
She has a broad interest in understanding human behavior, from how people manage their money to how they interact with technology. Currently pursuing an MBA with an LPDP scholarship, Amira focuses on bridging customer needs with business goals to create meaningful, profitable solutions. Her expertise includes in-depth interviews, FGDs, surveys, usability testing, and brand health tracking.
Chiko brings 7 years of experience across diverse industries, from engineering and product management to UX research and market insights. She has worked in hospitality, F&B, edtech, fintech, entertainment, and social media platform, helping businesses understand user behavior, generate insights, and achieve product-market fit, as well as, developing marketing strategies.
She holds a Master’s in Technology Management (LPDP Scholar) and is currently pursuing an MBA at Ritsumeikan APU, Japan (MEXT Scholar), gaining hands-on experience in international collaboration. Chiko has led global volunteer projects across the UK, US, Argentina, Thailand, South Africa, France, Zambia, and India teams, showcasing her ability to work across cultures and time zones. Despite her international exposure, growing up in Banjarmasin, a 3rd-4th tier city in Indonesia, she first-hand experience the local challenges. Hence, she learned to bridge international business practices with local challenges, ensuring globally informed yet locally relevant strategies.
