Unraveling Indonesia’s
Complex Market
with behavioral-based research
Indonesia is a unique market and tough market to crack. Our behavioral-based research approach is our core strategy to help you achieve Product Market Fit strategy that is unique to your business.
Achieve Product-Market Fit, for a better profit!
Discover How We Can Help You to Thrive
- Tech Adoption Studies:
Research how businesses or consumers adopt and integrate new technologies (e.g., apps, platforms). - Behavioral Barriers to Technology Adoption:
Identify obstacles preventing users from embracing digital tools. - Digital Customer Experience Research:
Analyze interactions across digital touchpoints to improve user experience (UX) and customer satisfaction. - E-commerce and Social Commerce Insights:
Study buying behavior on platforms like Shopee, Tokopedia, or Instagram.
- Needs Assessment for Grassroots Users:
Explore how underserved communities interact with tech products or services. - Behavioral Engineering Research:
Develop strategies to influence adoption of new products and habits. - Cultural Customization for Products:
Identify how to adapt products to local habits and traditions. - Financial Inclusion Research:
Study consumer behavior around digital wallets, microloans, and fintech solutions.
- Cultural Adaptation Studies:
Research how to tailor products or campaigns for Indonesian consumers. - Language and Communication Research:
Study how tone, visuals, and messaging affect brand reception. - Go-to-Market Localization Plans:
Help companies launch products in new regions with behavioral insights.
- Sustainability Behavior Research:
Study consumer and business behavior toward eco-friendly practices and products. - Sustainable Tech Adoption:
Explore how tech can drive green initiatives. - Circular Economy Studies:
Research opportunities to implement recycling, reuse, and upcycling strategies in business models.
- Design Sprint Facilitation:
Help teams rapidly prototype and test product ideas. - Behavior-Driven Innovation Training:
Teach businesses how to use behavioral insights to create better products and services. - Cultural Sensitivity in Product Development:
Workshops on tailoring innovation for Indonesia’s diverse market. - Churn Behavior Analysis:
Study why users leave apps or services and how to re-engage them.
- AI and Automation Adoption Studies:
Research the readiness and impact of AI on businesses and consumers. - Web3 and Blockchain Adoption Research:
Explore user sentiment and barriers to crypto, NFTs, and decentralized platforms. - Smart City and IoT Research:
Study how urban residents interact with smart technologies in Indonesia.
Digital Transformation Research
Helping businesses evolve in a digital-first world.
- Tech Adoption Studies:
Research how businesses or consumers adopt and integrate new technologies (e.g., apps, platforms). - Behavioral Barriers to Technology Adoption:
Identify obstacles preventing users from embracing digital tools. - Digital Customer Experience Research:
Analyze interactions across digital touchpoints to improve user experience (UX) and customer satisfaction. - E-commerce and Social Commerce Insights:
Study buying behavior on platforms like Shopee, Tokopedia, or Instagram.
Grassroots Innovation Research
Catering to Tier 3 and Tier 4 cities.
- Needs Assessment for Grassroots Users:
Explore how underserved communities interact with tech products or services. - Behavioral Engineering Research:
Develop strategies to influence adoption of new products and habits. - Cultural Customization for Products:
Identify how to adapt products to local habits and traditions. - Financial Inclusion Research:
Study consumer behavior around digital wallets, microloans, and fintech solutions.
Localization Strategy Research
Making global brands resonate locally.
- Cultural Adaptation Studies:
Research how to tailor products or campaigns for Indonesian consumers. - Language and Communication Research:
Study how tone, visuals, and messaging affect brand reception. - Go-to-Market Localization Plans:
Help companies launch products in new regions with behavioral insights.
Sustainable Growth Strategies
Merging business success with sustainability.
- Sustainability Behavior Research:
Study consumer and business behavior toward eco-friendly practices and products. - Sustainable Tech Adoption:
Explore how tech can drive green initiatives. - Circular Economy Studies:
Research opportunities to implement recycling, reuse, and upcycling strategies in business models.
Innovation & Design Thinking Workshops
Empowering teams to think differently.
- Design Sprint Facilitation:
Help teams rapidly prototype and test product ideas. - Behavior-Driven Innovation Training:
Teach businesses how to use behavioral insights to create better products and services. - Cultural Sensitivity in Product Development:
Workshops on tailoring innovation for Indonesia’s diverse market. - Churn Behavior Analysis:
Study why users leave apps or services and how to re-engage them.
Emerging Technology Research
Stay ahead of the curve.
- AI and Automation Adoption Studies:
Research the readiness and impact of AI on businesses and consumers. - Web3 and Blockchain Adoption Research:
Explore user sentiment and barriers to crypto, NFTs, and decentralized platforms. - Smart City and IoT Research:
Study how urban residents interact with smart technologies in Indonesia.
Tailored Services to Help Your Business Sustainable
Our services are designed to help you achieve
Product-Market Fit.
Product-Market Fit.
Product and Experience Research
Have an existing product or MVPs but wonder how to make the traction or adoption higher? You bet, we experienced at that!
UX Research
Product Audit
Product Concept Testing
Customer Experience Audit
Sales Funnel Audit
Churn and Retention Analysis
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Market and Consumer Research
No one understands locals more than the our local experts! We’ll help you from designing the research to the insightful report.
User Persona Research
Field Research
Market Research
Go-to-Market Strategy
Consumer Behavior Research
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Talent Capacity Building
Have existing teams? Perfect! Our 5 years experience in crafting curriculums and deliver hands-on trainings for Tech Talents is here to help you upskilling your team, so they’re well equipped to bring your Product into Product-Market Fit.
Hands-on Workshop
Intensive Training
Team Coaching
Webinar
Curriculum Design
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Consulting
and Advisory
We got you covered on what AI’s don’t: Experience. Running business in Indonesia can be challenging, but we’re to help you untangle the knotty problems.
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Fractional Talents
Need a professional team to your initiatives that ready to plug-and-play? Worry not! We got you team of people to execute your ideas for any kind of cases FAST and PROFESSIONAL.
Research Team
Growth Experiment Team
Product Team
MVP Launch Team
Product Marketing Team
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Why Choose
Thrive in Indonesia
Handled by People with Hands-On Experiences
Built by an expert with 8+ years handling early stage startups in Indonesia as Product and Business, we’re a team with a first-handexposure to practicality, not just theoretical.
So we can guarantee our clients that they will not just get merely “advise”, but actionable insights. Now you don’t have to pay costly consultants yet don’t have the expertise.
Cutting Loss, Maximum Profitability
Skip cost of experiments and unknown risks! We aim to help the entrepreneurs towards the profitability by saving you from splurging upfront before you even sure if the product is fit.
You don’t need to heavily invest in full-time talents or wasting your budget on costly bourgeois consultants with no experience.
Connection to Locals and Grass Roots
With over 7 years of experience developing products for Indonesia's 3rd and 4th-tier cities, we have built strong connections with local communities, expanding your reach and deepening your insights.
From bustling cities to rural villages, and from white-collar professionals to blue-collar workers, we help you tap into the rich diversity of Indonesia's demographic landscape.
Empathetical andBehavioral-Based Approach
We believe that in order to make product that fits, empathy should be at the core of everything we do and that’s what Thrive is.
We listen and being empathetic to you and your customers and start from there. So there is no one-size-fits all approach.
Data-Driven Insights
We commit to always have a “Why” behind every statements and our WHY is driven by data analytics, backed with the most updated tools and technology. Say goodbye to old-school methods.
Not Limitedto Tech Products
We believe that product is not only in a form of apps, therefore, our research, audit and talent capacity building services are not limited to tech products, but also included: tech-enabled and non-tech business.
Your #1 Partner to Achieve
Product-Market Fit